- upfront
- upfront up‧front [ˌʌpˈfrʌnt◂] adjectiveupfront payment/cost/fee etc FINANCE money that is paid as soon as a deal has been agreed, before any work has been done or any goods have been supplied:
• The company offered an upfront payment of 25% of his first year's salary.
• The fund charges a 3.75% upfront sales commission.
— up front adverb :• Investors will need to pay about $9.25 per share up front, with $7.50 payable a year later.
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Ⅰ.upfront UK US (also up front) /ˌʌpˈfrʌnt/ adjective► paid before goods are produced or received or services are performed: upfront cost/payment/fee »Large upfront costs are incurred to write a complicated piece of software.
► speaking or behaving in a way which makes intentions and beliefs clear: upfront about sth »She's very upfront about why she wants the job.
»We've got to be more up front about the fees we charge.
Ⅱ.upfront UK US /ˌʌpˈfrʌnt/ adverb► in the beginning: »Every consumer should know upfront what it is going to cost them.
► before goods or services are received: »We offer a discount to customers who pay upfront.
»The bank charges you a little more up front, but you'll do better in the longer term.
Financial and business terms. 2012.